Your dog still eats out of the same plastic bowl. Your cat still naps on a $12 pillow from the clearance aisle. None of it's broken, exactly — it's just never been upgraded.
Alder exists to fix that, one everyday item at a time. No 40-page catalog, no gimmick gadgets that sound clever and do nothing. Just the version of the basics you'd actually want, if someone bothered to make it.
We're a small operation building this one product at a time, starting with what we'd actually use ourselves.